The high cost of many media types have a become an economic barrier to entry for many Small Businesses to successfully advertise in an increasingly crowded market place. High competition between larger businesses effectively crowds out small business owners attempting to get their products or services known. This dilemma is solved by strategically marketing to their customer base. Potentially this is the very reason why small businesses can target accurately their market via the digital world of mass text messaging services.
Today is an ever so quickly evolving technological world. Just a decade ago, we had mobile phones as big as laptops. Business has gone from filing paper and printing forms for every single action; to going digital and …