Today is an ever so quickly evolving technological world. Just a decade ago, we had mobile phones as big as laptops. Business has gone from filing paper and printing forms for every single action; to going digital and paperless for just about anything. This is where SMS “direct to consumer” marketing comes to the fore. You would easily remember the days of having to mail paper applications and forms, to everywhere and going from door to door to every single business and company.
Now if you were to go out and try the exact same thing, the majority of them will tell you to go online and put in an application. This is where SMS marketing has all the advantages and minimum costs. What businesses don’t fully realize is that now more consumers are starting to use their mobile phones to go online than computers or laptops.
Social networking sites remain one of the top uses of the internet and the majority of users are not logging in via their computer, but using a mobile phone or iPad to check the weather, their e-mail, shop, check their messages. It can be highly beneficial to small businesses to not invest in hiring an expensive consultant to do all of your text message marketing, but using many of the Do-It-Yourself budget SMS and Email messaging marketing platforms to promote directly effectively to their customer base. This type of marketing methodology has now become a revolution in the way businesses market their businesses.
The high cost of many media types have a become an economic barrier to entry for many Small Businesses to successfully advertise in an increasingly crowded market place. High competition between larger businesses effectively crowds out small business owners attempting to get their products or services known. This dilemma is solved by strategically marketing to their customer base. Potentially this is the very reason why small businesses can target accurately their market via the digital world of mass text messaging services.
So if you are unsure if SMS marketing is right for your business? Whether you’re on a budget or you’re on a very wide budget, you will find the conversion ratio of selling people products through SMS texting is much higher [running at about 6.2%]; rather than cold canvass calling, door to door sales and traditional direct marketing like handing out fliers. These are VERY tough economies, especially for small businesses that are still trying to grow their business. Over half of new startups after 12 to 18 months are failing in most first world economies. Which is why Small Businesses potentially need to quickly adopt current “state of art” marketing practices or face the music?
Small businesses need to adopt current Direct Marketing Strategies quickly to continue growing their business in difficult economic environments. The research indicates that SMS marketing has extremely high readership rate of 96% and a conversion rate on sales of 6.2%, Early adopter type small businesses owners can do promotional campaigns easily and cost effectively and compete directly with large businesses on equal terms, thereby leveling the playing field.